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This report demonstrates the findings of a series research conducted on the issue of tourism in Hong Kong in 2010. The main aim of the report is to explore the changing face of tourism in Hong Kong. The areas of research will cover source of tourists, spending habits, length of stay and future requirements of tourists. A conclusion will be drawn from the gathered data, facts and opinions from interviewees (+ recommendations?). Hopefully, the report will provide a useful reference for the work of Hong Kong Tourist Board which aims to provide better travel experience for tourists in Hong Kong.

The primary data was gathered through interviewing tourists in July and August, 2010. The interview group consisted of 200 people from mainland China, India, North America and Europe. Another important set of data,the hotel occupancy rates, was collected from the database system of Hong Kong Hotel Association. In addition, newspaper reports, considered as a reliable secondary data, were reviewed in order to find tourists' spending habits and future requirements.