Intro+by+Lew,+Angel+and+Susan

__Introduction and Procedure__

(no need for sender's address or salutation)

Sender's Address

11 November 2010

Receiver's Address

Dear Mrs Chan

Report on the Changing Face of Tourism in Hong Kong

This report presents the changing face of tourism in Hong Kong. The primary aim (aim is not to gather data; aim is to provide recommendations so that the changing needs of tourists can be met in the future) is to gather information on the source of tourists, especially from Mainland, other Asian country and long haul tourists. The secondary aims are analysing the tourists' spending habits, length of staying in Hong Kong and future requirements to improve our current services.

The primary data for this report were gathered by means of interview with tourists in July and August, 2010 and analysed information on the hotel occupancy rates. The secondary data were obtained from the newspaper reports.

(Redo) 1 Introduction Tourism is a one of the main Hong Kong economic sources. In recent years, there is (tense; present perfect better) a significant changing face of tourism in Hong Kong. To attract more tourists, promotions are not enough currently. And, various improvemen ts are needed in order to meet the changing needs of tourists. To estimate the needs of future tourists accurately, a series of research activities was launched. The research activities have involved analysing the source of tourists, their spending habits, length of stay and future requirements. And, based on the findings, recommendations are provided to increase the quality of tourism services.

2 Procedure The anlaysed data s can be classified into 2 groups. The primary data were derived from intervewing with the tourists and hotel occupancy rates. The interviews were conducted in July and August, 2010 and the hotel occupancy rates were obtained from 100 hotels in Hong Kong. For the secondary data, i t were the newpaper reports which were examined in the period of January,2009 and to November 2010.