finding+by+Lisa+and+Anne

3. Findings

The data collected from the survey are shown in the table below. Findings regarding quality of food, price and hygiene will be analysed respectively. 3.1 Quality of Food
 * **Aspects of service** || **% of customers satisfied with //Gorgeous//** || **% of customers satisfied with** **//City Cuisine//** ||
 * 1. Quality of food || 73% || 51% ||
 * 2. Quality of beverages || 67% || 66% ||
 * 3. Efficiency of staff || 62% || 79% ||
 * 4. Decoration || 88% || 75% ||
 * 5. Price || 71% || 32% ||
 * 6. Hygiene || 59% || 38% ||

Almost three-quarters of customers were satisfied with the quality of food provided by Gorgeous, while only about a half of the interviewees showed satisfaction with that supplied by City Cuisine. This may be a result of different suppliers of original ingredients. Gorgeous' supplier is famous for distributing fresh ingredients which are essential for making high quality food, whereas City Cuisine uses frozen materials most of the time. The above finding indicates that the using of a fresh supply of ingredients will probably improve the quality of food.

3.2 Price

The satisfaction rate of food price at City Cuisine was only about one thrid, which was lower than half of that at Gorgeous. One possible reason is that Gorgeous provides customers with a valuable dinning experience so that they feel this restaurant deserves its prices. In the contray, On the other hand serveral (spelling) respondents complained about the rude waiters in City Cuisine. An implication may be that the service quality, in addition to food quality, is essential in determining the acceptable price.

3.3 Hygiene

Only a little above half of the consumer guinea-pigs liked the sanitary conditions in Gorgeous and just under two in five were satisfied with the hygiene in City Cuisine. This may be caused by a lack of cleaners during the peak periods. If no improvements in this aspect were made, the two restaurants might bear a ri sk in of losing customers in the future.