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3. Findings Table 2 presents the customer satisfaction of two restaurants, namely Gorgeous and City Cuisine.

3.1 Quality of food Three quarters of the responders are satisfied with the Gorgeous' food quality. In contrast, almost half of the customers are dissatisfied with that of Cuisine. This probably is due to the low level of freshness of food. As a result, the consumers will be concerned with the health issue and reluctant to buy its food.

3.2 Price It is clear that the price in the first store is more acceptable that as the satisfaction rate is over 70 per cent, compared with only one-third of Cuisine. The possible reason is that Gorgeous' business is operating largely with the economy of scale, which help it reduce the average cost. An implication of this is the competitive advantage it has over the other rivals.

3.3 Hygiene In respect of hygiene, nearly three-fifths of interviewees are contented with Gorgeous' while that of Cuisine satisfies less than two-fifths of them. It seems that the employees in the second store are not scrupulous and responsible enough. This may lead to that the customers fee ling uncomfortable when they have dinner. They are not likely to return again any more.